Social marketing is a big part of social networking and web marketing. Besides creating a great website and loading it up with content you also have to keep social marketing in your mind. Integrating your Search Engine Optimization (SEO) with Social Marketing is easier than you might think. As time goes by we all understand that social networking is becoming more and more relevant. Facebook alone has 600 billion unique visitors per month. That’s the most traffic any single site in whole gets from internet users and is by far the biggest draw online. Facebook itself may as well be it’s own country in virtual sort of way. If Social Marketing is a term that sounds complicated and intimidating, it can be greatly simplified and more easily understood if you consider that it is the oldest form of marketing around that has been given a new name. It’s nothing new, just a form of marketing with a technology twist.
Simply put, Social Marketing is word-of-mouth-advertising accelerated and made much more accessible by technology through the use of blogs, forums, articles, inbound and outbound links, and social networking sites such as LinkedIn, MySpace, Digg, Flickr, Facebook, and others. All these social marketing methods create unique communities of people with common interests and give them the opportunity to interact, socialize, ask questions, share ideas, share pictures and videos, offer criticism, and get feedback from their friends and peers.
Here are some ideas that you can employ to integrate search engine optimization with Social Marketing strategies so your website gains the maximum benefit from these very dynamic marketing strategies:
Create a Community – Consider setting up forums on your website where your target audience can ask questions and get answers from other members or an expert from your company. This is a great way to create user generated content (UGC) and allow people to search, create and interact with other members. Communities and information shared in a referral manner can be the strongest lead generator with the lowest marketing expense to implement. Make sure to moderate this forum.
Start a Blog – If you are an expert in your field or someone that is knowledgeable in your area of interest start a blog on your site with relevant, well-written posts providing topical information about your goods and services as well as links to related blogs and websites. Remember, content is king! This gives your readers the information they’re looking for and provides great opportunities for quality inbound links as well.
Fresh Content – Keep your online community growing and engaged with fresh, dynamic content that always gives your readers something new to read and discuss. Also remember that the major search engines will index the content of your site more often if you update it regularly.
Use Targeted Keywords and Phrases in your Titles and Content – Use the optimized keywords and phrases that you targeted in your initial strategy in the titles and content of your blog and forum posts. You don’t have to overdo it, just let them occur naturally by well written content and posts.
Provide Links to Popular Social Networking Sites – Search popular social networking sites such as MySpace, Facebook, Flickr, Digg, and others for fresh, relevant content to link to. Remember that these links don’t always have to be all about business. You can balance the serious links with lighter, funny content as well.
Subscribe to RSS Feeds – With your own research and recommendations from your Internet marketing consultant, find relevant RSS feeds to feature on your site which provide fresh content and give your viewers another reason to check your site often.
The most important part of integrating search engine optimization with Social Marketing is getting started and developing a plan but once these strategies are in place, you’ll be amazed by the new volume of traffic to your site.
Social marketing isn’t all that complicated. If you network your business or service in person when you meet people, now start networking with your social networks in mind and create a site that allows users to see your work, read your content and an environment that educates and gets users to want to come back for. Social marketing is one piece of the SEO puzzle and creating a great site that networks within your circle is a great step towards a successful social marketing SEO plan.
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